The idea for Mog began as a fun meme among friends, and in the Summer of 2023 the token was launched as a fair launch memecoin via a Uniswap V2 LP. Although it started as a joke among friends, when the project went live it became immediately clear that something truly special had been created. Mog immediately set itself apart from other projects through its open-ended memetic branding and unique content. The cultural underpinning of Mog, effortless cosmic domination, is an idea and mentality that anyone can adopt, and can be applied to any situation in life. It is simply about being the best version of yourself in anything that you do – being confident in yourself, your community, and your own success.